Motion Graphics Deporte Base

The Cabildo de Tenerife has activated a series of initiatives that will turn the island’s grassroots sport into a driving force for social change. They needed explanatory supports that would help to understand the participatory process and its conclusions.

By choosing the Motion Graphics technique, we were able to generate made-to-measure illustrations, with different scenarios and characters, capable of reflecting the reality of the richness of the island’s grassroots sport.