{"id":3915,"date":"2022-01-19T11:28:39","date_gmt":"2022-01-19T11:28:39","guid":{"rendered":"https:\/\/minima.es\/branding-agency\/identidad-corporativa\/"},"modified":"2023-05-22T13:34:46","modified_gmt":"2023-05-22T13:34:46","slug":"corporate-identity","status":"publish","type":"page","link":"https:\/\/minima.es\/en\/branding-agency\/corporate-identity\/","title":{"rendered":"Corporate Identity"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;230px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: left;\">CORPORATE IDENTITY<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_column_text el_class=&#8221;title-feature2&#8243;]<\/p>\n<h2 style=\"text-align: left;\">brand image.<\/h2>\n<p>[\/vc_column_text][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;40px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-sm&#8221;][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;2\/12&#8243; offset=&#8221;vc_hidden-sm&#8221;][\/vc_column][vc_column width=&#8221;10\/12&#8243; el_class=&#8221;resumen&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;7\/12&#8243;][vc_column_text el_class=&#8221;entradilla&#8221;]A corporate identity built from a purely aesthetic point of view is lame in strategic terms, and a strategic identity without an aesthetic component has difficulties in connecting with the public.[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;4\/12&#8243;][vc_empty_space height=&#8221;10px&#8221;][vc_column_text el_class=&#8221;underline&#8221;]<\/p>\n<h2>Aligning your company&#8217;s corporate identity with your strategy<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#ecc2b4&#8243; padding_top=&#8221;80&#8243; padding_bottom=&#8221;80&#8243;][vc_column width=&#8221;2\/3&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text]The corporate identity of a company or organisation is born from a strategic document that gathers the values, philosophy, mission, vision and purpose, if any, and then becomes a textual and visual translation.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;5\/6&#8243;][vc_column_text]It is a combination of strategy, creativity and skill to deliver a memorable and distinctive solution to represent a product, service, company or organisation.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text]The key to generating a strong and coherent corporate identity is to maintain the representation of the same values, tone and style in every expression of the brand.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<strong>Minimum elements to build your corporate identity:<\/strong><\/p>\n<ul>\n<li aria-level=\"1\">Naming<\/li>\n<li aria-level=\"1\">Logo<\/li>\n<li aria-level=\"1\">Sub-emitter or slogan<\/li>\n<li aria-level=\"1\">Graphic language<\/li>\n<\/ul>\n<p><strong>The optimal elements:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Corporate Copy<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Corporate media<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Brand Book<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1642597161229{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;1295&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1642596945053{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text el_class=&#8221;listado-servicios&#8221; css=&#8221;.vc_custom_1642596790960{padding-right: 60px !important;padding-left: 60px !important;}&#8221;]<\/p>\n<h2>Naming.<\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;listado-servicios&#8221; css=&#8221;.vc_custom_1684762213427{padding-right: 60px !important;padding-left: 60px !important;}&#8221;]Naming refers to the textual translation, to the name that a product, a project or an organisation acquires.<\/p>\n<p>Choosing a good naming is essential to simplify recognition and facilitate brand recall. You can choose a word, a pre-existing term with a concept or even a fusion of terms, as long as it works, follows your strategic lines and can be registered.[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#ecc2b4&#8243; css=&#8221;.vc_custom_1642596916915{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221; css=&#8221;.vc_custom_1651487319079{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;682&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1642597106031{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text el_class=&#8221;listado-servicios&#8221; css=&#8221;.vc_custom_1684762228950{padding-right: 60px !important;padding-left: 60px !important;}&#8221;]<\/p>\n<h2>Logotype.<\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;listado-servicios&#8221; css=&#8221;.vc_custom_1684762238401{padding-right: 60px !important;padding-left: 60px !important;}&#8221;]The logotype is the visual translation of the naming, and must synthetically concentrate the values that accompany a project. It is the minimum unit of content of any corporate identity and must function as a seal of recognition.<\/p>\n<p>Is your logo memorable, does it synthesise the values of your organisation, is it your own creation or has it been influenced by what is going on in your sector?[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1651487303168{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;682&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;6\/12&#8243; css=&#8221;.vc_custom_1642596962788{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_single_image image=&#8221;390&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1642596978269{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text el_class=&#8221;listado-servicios&#8221; css=&#8221;.vc_custom_1684762251034{padding-right: 60px !important;padding-left: 60px !important;}&#8221;]<\/p>\n<h2>Sub-emitter or Slogan.<\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;listado-servicios&#8221; css=&#8221;.vc_custom_1684762260765{padding-right: 60px !important;padding-left: 60px !important;}&#8221;]If your brand has just started to compete in the market, has repositioned itself or wants to launch a new message, it is necessary to create a sub-emitter or a slogan.<\/p>\n<p>The sub-speech functions as a phrase that defines the activity or mission of a company, product or service. It summarises in one line what the brand is or what it does.<\/p>\n<p>The slogan or claim are more inspirational phrases that seek to connect with the public, express values and offer a catchier and less descriptive phrase.[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#ecc2b4&#8243;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_single_image image=&#8221;866&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1642597082181{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text el_class=&#8221;listado-servicios&#8221; css=&#8221;.vc_custom_1684762280509{padding-right: 60px !important;padding-left: 60px !important;}&#8221;]<\/p>\n<h2>Graphical language.<\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;listado-servicios&#8221; css=&#8221;.vc_custom_1684762295529{padding-right: 60px !important;padding-left: 60px !important;}&#8221;]The logo is only one part of the exercise of creating a corporate visual identity. But there is also the corporate graphic language, which defines visual elements and helps each medium to be identified as part of a whole.<\/p>\n<p>The definition of the graphic language is fundamental to build a coherent brand, which finds variety in its expression but is recognised as part of a unified system.[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1651487188076{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;866&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#232323&#8243; el_id=&#8221;tercios&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1651486373217{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; offset=&#8221;vc_col-md-4 vc_hidden-sm&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1651486382424{padding-right: 60px !important;padding-left: 60px !important;background-color: #f2d0c4 !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_empty_space][vc_column_text el_class=&#8221;listado-servicios&#8221;]<\/p>\n<h2>Corporate Copy.<\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;listado-servicios&#8221;]Copy or corporate texts are a form of expression of your brand identity in which the tone and style that defines you must be reflected. Is your brand rigorous, casual, linked to the local, the national or the international?<\/p>\n<p>The texts must arouse interest, concentrate valuable content and be true to the truth.<\/p>\n<p>Defining your company&#8217;s corporate copy is fundamental to correctly express the key messages for both internal staff and external audiences.[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1651486391744{padding-right: 60px !important;padding-left: 60px !important;background-color: #ecc2b4 !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_empty_space][vc_column_text el_class=&#8221;listado-servicios&#8221;]<\/p>\n<h2>Corporate media.<\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;listado-servicios&#8221;]A brand must be expressed under the same criteria in each medium.<\/p>\n<p>By standardising the typography, the chromatic range, the photographic treatment, etc., we will ensure that the public easily detects all the supports as belonging to a single brand.<\/p>\n<p>When a brand has a standardised system of sub-brands, product lines or supports in general, the benefits and virtues linked to a product or service are extended to the rest.[\/vc_column_text][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; background_color=&#8221;#f3d8cf&#8221; el_class=&#8221;centered_row&#8221;][vc_column width=&#8221;2\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_single_image image=&#8221;1941&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;5\/6&#8243; css=&#8221;.vc_custom_1651486488968{padding-right: 60px !important;padding-left: 60px !important;}&#8221; offset=&#8221;vc_col-md-4&#8243;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text el_class=&#8221;listado-servicios&#8221;]<\/p>\n<h2>Brand Book.<\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;listado-servicios&#8221;]A Brand Book is the ultimate expression of a unified corporate identity system. A manual that collects the supports, defines them and delimits them so that they become a correct expression or variant of a defined philosophy.<\/p>\n<p>Having a brand book makes it easier for companies to create new media that can range from a simple dossier or Power Point presentation to billboards or animated banners.[\/vc_column_text][vc_empty_space][vc_empty_space][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1651487433511{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;1941&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; padding_top=&#8221;100&#8243; padding_bottom=&#8221;100&#8243; background_color=&#8221;#333333&#8243; el_class=&#8221;blanco&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;15px&#8221;][vc_column_text el_class=&#8221;underline&#8221;]<\/p>\n<h2>We work with every expression of the brand<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]The naming, the logo, physical supports, corporate websites, digital supports, corporate texts&#8230; we work with all the expressions of your brand to generate an identity that represents you.<\/p>\n<p>Take a moment to look your brand in the eye, ask yourself what it is, who it speaks to and how. If you consider that your corporate, product or service identity has room for improvement or has become obsolete, it is the perfect time for us to talk.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text]<\/p>\n<h6><u>corporate identity<\/u><br \/>\nprojects<\/h6>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]<div class='projects_holder_outer v4 portfolio_with_space portfolio_standard  masonry_with_space  masonry_with_space_only_image'>\n        <div class='projects_holder portfolio_main_holder clearfix v4 standard portfolio_full_image portfolio_one_by_one'>\n                    <div class=\"qode-portfolio-masonry-gallery-grid-sizer\"><\/div>\n            <div class=\"qode-portfolio-masonry-gallery-grid-gutter\"><\/div>\n        \n        <article class='mix portfolio_category_70 portfolio_category_75 portfolio_category_77 portfolio_category_79 default' style='padding: 0 5px;margin-bottom: 10px !important;'>\n    \n    \n    \n                <div class='image_holder'>\n                <a itemprop='url' class='portfolio_link_for_touch' href='https:\/\/minima.es\/en\/proyecto\/el-horcon\/' >\n                    \n<span class='image'><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/minima.es\/wp-content\/uploads\/2021\/06\/branding-el-horcon-00.jpg\" class=\"attachment-portfolio_masonry_with_space size-portfolio_masonry_with_space wp-post-image\" alt=\"\" srcset=\"https:\/\/minima.es\/wp-content\/uploads\/2021\/06\/branding-el-horcon-00.jpg 500w, https:\/\/minima.es\/wp-content\/uploads\/2021\/06\/branding-el-horcon-00-300x300.jpg 300w, https:\/\/minima.es\/wp-content\/uploads\/2021\/06\/branding-el-horcon-00-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/span>                <\/a>\n\n                <span class='text_holder'>\n    <span class='text_outer'>\n        <span class='text_inner'>\n            <div class=\"hover_feature_holder_title\">\n                <div class=\"hover_feature_holder_title_inner\">\n                    \n                        \n    <h2 itemprop=\"name\" class=\"portfolio_title entry_title\"><a itemprop=\"url\" href=\"https:\/\/minima.es\/en\/proyecto\/el-horcon\/\" style=\"color: #ffffff;font-size: 18px\" target=\"_self\"> El Horc\u00f3n<\/a><\/h2>\n\n\n                        \n                            <span class=\"project_category\" style=\"color: #ffffff\" >\n    Audiovisual, Corporate Identity, Logo, Naming    <\/span>\n\n                                    <\/div>\n            <\/div>\n\n            \n        <\/span>\n    <\/span>\n<\/span>\n            <\/div>\n                    \n    \n<\/article>\n<article class='mix portfolio_category_75 portfolio_category_77 default' style='padding: 0 5px;margin-bottom: 10px !important;'>\n    \n    \n    \n                <div class='image_holder'>\n                <a itemprop='url' class='portfolio_link_for_touch' href='https:\/\/minima.es\/en\/proyecto\/cij-centro-de-informacion-juvenil\/' >\n                    \n<span class='image'><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-cij-00.jpg\" class=\"attachment-portfolio_masonry_with_space size-portfolio_masonry_with_space wp-post-image\" alt=\"\" srcset=\"https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-cij-00.jpg 500w, https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-cij-00-300x300.jpg 300w, https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-cij-00-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/span>                <\/a>\n\n                <span class='text_holder'>\n    <span class='text_outer'>\n        <span class='text_inner'>\n            <div class=\"hover_feature_holder_title\">\n                <div class=\"hover_feature_holder_title_inner\">\n                    \n                        \n    <h2 itemprop=\"name\" class=\"portfolio_title entry_title\"><a itemprop=\"url\" href=\"https:\/\/minima.es\/en\/proyecto\/cij-centro-de-informacion-juvenil\/\" style=\"color: #ffffff;font-size: 18px\" target=\"_self\"> CIJ | Centro de Informaci\u00f3n Juvenil<\/a><\/h2>\n\n\n                        \n                            <span class=\"project_category\" style=\"color: #ffffff\" >\n    Corporate Identity, Logo    <\/span>\n\n                                    <\/div>\n            <\/div>\n\n            \n        <\/span>\n    <\/span>\n<\/span>\n            <\/div>\n                    \n    \n<\/article>\n<article class='mix portfolio_category_70 portfolio_category_68 portfolio_category_75 portfolio_category_67 portfolio_category_77 portfolio_category_82 default' style='padding: 0 5px;margin-bottom: 10px !important;'>\n    \n    \n        <span class=\"qode-portfolio-new-badge\">\n        Adward    <\/span>\n\n                <div class='image_holder'>\n                <a itemprop='url' class='portfolio_link_for_touch' href='https:\/\/minima.es\/en\/proyecto\/festival-de-tenerife\/' >\n                    \n<span class='image'><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"1010\" src=\"https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-festival-de-tenerife-000.jpg\" class=\"attachment-portfolio_masonry_with_space size-portfolio_masonry_with_space wp-post-image\" alt=\"\" srcset=\"https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-festival-de-tenerife-000.jpg 500w, https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-festival-de-tenerife-000-149x300.jpg 149w, https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-festival-de-tenerife-000-74x150.jpg 74w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/span>                <\/a>\n\n                <span class='text_holder'>\n    <span class='text_outer'>\n        <span class='text_inner'>\n            <div class=\"hover_feature_holder_title\">\n                <div class=\"hover_feature_holder_title_inner\">\n                    \n                        \n    <h2 itemprop=\"name\" class=\"portfolio_title entry_title\"><a itemprop=\"url\" href=\"https:\/\/minima.es\/en\/proyecto\/festival-de-tenerife\/\" style=\"color: #ffffff;font-size: 18px\" target=\"_self\"> Festival de Tenerife<\/a><\/h2>\n\n\n                        \n                            <span class=\"project_category\" style=\"color: #ffffff\" >\n    Audiovisual, Award, Corporate Identity, Editorial, Logo, Silver Award    <\/span>\n\n                                    <\/div>\n            <\/div>\n\n            \n        <\/span>\n    <\/span>\n<\/span>\n            <\/div>\n                    \n    \n<\/article>\n<article class='mix portfolio_category_68 portfolio_category_75 portfolio_category_81 portfolio_category_77 default' style='padding: 0 5px;margin-bottom: 10px !important;'>\n    \n    \n        <span class=\"qode-portfolio-new-badge\">\n        Adward    <\/span>\n\n                <div class='image_holder'>\n                <a itemprop='url' class='portfolio_link_for_touch' href='https:\/\/minima.es\/en\/proyecto\/olympo\/' >\n                    \n<span class='image'><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-olympo-00.jpg\" class=\"attachment-portfolio_masonry_with_space size-portfolio_masonry_with_space wp-post-image\" alt=\"\" srcset=\"https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-olympo-00.jpg 500w, https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-olympo-00-300x300.jpg 300w, https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-olympo-00-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/span>                <\/a>\n\n                <span class='text_holder'>\n    <span class='text_outer'>\n        <span class='text_inner'>\n            <div class=\"hover_feature_holder_title\">\n                <div class=\"hover_feature_holder_title_inner\">\n                    \n                        \n    <h2 itemprop=\"name\" class=\"portfolio_title entry_title\"><a itemprop=\"url\" href=\"https:\/\/minima.es\/en\/proyecto\/olympo\/\" style=\"color: #ffffff;font-size: 18px\" target=\"_self\"> Olympo<\/a><\/h2>\n\n\n                        \n                            <span class=\"project_category\" style=\"color: #ffffff\" >\n    Award, Corporate Identity, Gold Award, Logo    <\/span>\n\n                                    <\/div>\n            <\/div>\n\n            \n        <\/span>\n    <\/span>\n<\/span>\n            <\/div>\n                    \n    \n<\/article>\n<article class='mix portfolio_category_75 portfolio_category_77 default' style='padding: 0 5px;margin-bottom: 10px !important;'>\n    \n    \n    \n                <div class='image_holder'>\n                <a itemprop='url' class='portfolio_link_for_touch' href='https:\/\/minima.es\/en\/proyecto\/miradas-doc\/' >\n                    \n<span class='image'><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-miradas-doc-00-1.jpg\" class=\"attachment-portfolio_masonry_with_space size-portfolio_masonry_with_space wp-post-image\" alt=\"\" srcset=\"https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-miradas-doc-00-1.jpg 500w, https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-miradas-doc-00-1-300x300.jpg 300w, https:\/\/minima.es\/wp-content\/uploads\/2021\/07\/branding-miradas-doc-00-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/span>                <\/a>\n\n                <span class='text_holder'>\n    <span class='text_outer'>\n        <span class='text_inner'>\n            <div class=\"hover_feature_holder_title\">\n                <div class=\"hover_feature_holder_title_inner\">\n                    \n                        \n    <h2 itemprop=\"name\" class=\"portfolio_title entry_title\"><a itemprop=\"url\" href=\"https:\/\/minima.es\/en\/proyecto\/miradas-doc\/\" style=\"color: #ffffff;font-size: 18px\" target=\"_self\"> Miradas Doc<\/a><\/h2>\n\n\n                        \n                            <span class=\"project_category\" style=\"color: #ffffff\" >\n    Corporate Identity, Logo    <\/span>\n\n                                    <\/div>\n            <\/div>\n\n            \n        <\/span>\n    <\/span>\n<\/span>\n            <\/div>\n                    \n    \n<\/article>\n<article class='mix portfolio_category_75 portfolio_category_77 portfolio_category_79 default' style='padding: 0 5px;margin-bottom: 10px !important;'>\n    \n    \n    \n                <div class='image_holder'>\n                <a itemprop='url' class='portfolio_link_for_touch' href='https:\/\/minima.es\/en\/proyecto\/plaza-grande\/' >\n                    \n<span class='image'><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/minima.es\/wp-content\/uploads\/2021\/06\/branding-plaza-grande-01.jpg\" class=\"attachment-portfolio_masonry_with_space size-portfolio_masonry_with_space wp-post-image\" alt=\"\" srcset=\"https:\/\/minima.es\/wp-content\/uploads\/2021\/06\/branding-plaza-grande-01.jpg 500w, https:\/\/minima.es\/wp-content\/uploads\/2021\/06\/branding-plaza-grande-01-300x300.jpg 300w, https:\/\/minima.es\/wp-content\/uploads\/2021\/06\/branding-plaza-grande-01-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/span>                <\/a>\n\n                <span class='text_holder'>\n    <span class='text_outer'>\n        <span class='text_inner'>\n            <div class=\"hover_feature_holder_title\">\n                <div class=\"hover_feature_holder_title_inner\">\n                    \n                        \n    <h2 itemprop=\"name\" class=\"portfolio_title entry_title\"><a itemprop=\"url\" href=\"https:\/\/minima.es\/en\/proyecto\/plaza-grande\/\" style=\"color: #ffffff;font-size: 18px\" target=\"_self\"> Plaza Grande<\/a><\/h2>\n\n\n                        \n                            <span class=\"project_category\" style=\"color: #ffffff\" >\n    Corporate Identity, Logo, Naming    <\/span>\n\n                                    <\/div>\n            <\/div>\n\n            \n        <\/span>\n    <\/span>\n<\/span>\n            <\/div>\n                    \n    \n<\/article>\n        <div class='filler'><\/div>\n            <div class='filler'><\/div>\n            <div class='filler'><\/div>\n            <div class='filler'><\/div>\n        <\/div>\n\n    \n    <\/div>[vc_empty_space height=&#8221;30px&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;center&#8221; css_animation=&#8221;&#8221;][vc_column_inner]<a  itemprop=\"url\" href=\"https:\/\/minima.es\/proyectos\/\" target=\"_self\"  class=\"qbutton  default\" style=\"\">All projects<\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; padding_top=&#8221;50&#8243; padding_bottom=&#8221;50&#8243; background_color=&#8221;#f3d8cf&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_column_text]<\/p>\n<h6>Shall we talk about it?<\/h6>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text el_class=&#8221;.&#8221;]If you have a project in its early stages, where the discourse is yet to be defined but the sights are high, call us and we will build a brand without limits, conceived under the highest standards.<\/p>\n<p>Turn your brand into your company&#8217;s main asset, let&#8217;s talk![\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;230px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text] CORPORATE IDENTITY [\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_column_text el_class=&#8221;title-feature2&#8243;] brand image. [\/vc_column_text][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;40px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3735,"parent":3898,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-3915","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.2 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Corporate Identity | Imagen de Marca | Minima<\/title>\n<meta name=\"description\" content=\"En M\u00ednima dise\u00f1amos la identidad corporativa estrat\u00e9gica de tu marca, para que 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