Advertising Campaign Prevenir no es un arte, es una necesidad

Humour is a great way to avoid paternalism and imposition when it comes to prevention. That is why this occupational risk prevention campaign makes use of a light-hearted approach to lower the barriers of authoritarianism and reach out from the perspective of a half-hearted smile.

An example of an advertising campaign made to be remembered for an obvious concept worked from an unusual tone.

The audiovisual production has been carried out by La Creme Films, because nobody does it like them.