Branding María Lunarillos

María Lunarillos has become a benchmark company in its sector in Spain, leading the sale of bakery and kitchen utensils and its image did not meet current communication needs. At Mínima we proposed a new corporate identity that was visually more powerful, memorable and solvent that would transmit the high effectiveness and satisfaction of its sales processes.

The development of the main brand, María Lunarillos, was accompanied by two other new brands of the group, Mumuchu and Cucute, whose communication strategy is intentionally linked to the main brand to imbibe its strengths and benefits.