Encuentro Encarte

A meeting for education professionals, families and people interested in creativity and its effect on personal development required a naming and a visual translation in line with the theme. This initiative of TEA Tenerife Espacio de las Artes was approached as a project to normalise and bring art and creativity closer to all social segments linked to education and, from this perspective, the name was born: Encarte, an addition to the agenda, a piece that is introduced in the middle of textbooks and the most rigid resources of education. Once the naming was chosen, we opted for an open, dynamic and colourful visual translation that recalls the compositions developed in childhood, with multiple applications depending on the medium.