Branding Atypicap Hotels

The first capsule hostel in the Canary Islands deserved a naming and branding to match. At Mínima we developed a naming that played with terms that reflected its uniqueness and the key factor, the capsules.

From the definition of the brand name, the design work began on the corporate visual identity, with sophisticated nuances that counteract the technological vision.

The interior design work was developed by LCB Studio.